Scorpion. FindLaw. Avvo.
You Pay Them. They Own the Ranking.
When you stop paying, the rankings go with them. I build custom-coded infrastructure on your domain — compounding in your favor every month, with four practice-specific interactive tools built in from day one.
Style, colors, and layout are built from your brand — this is one direction, not a template.
Every attorney in Las Vegas
has a bar directory listing.
The ones clients retain have a brand.
People search for attorneys when something has gone wrong — and they read everything before they call. They're looking for someone who understands their specific situation, has handled cases like theirs, and makes them feel like calling is worth it.
The bar listing proves you're licensed. Your website is where they decide to trust you. Most attorneys treat the two as interchangeable — and lose clients who were ready to hire before they ever made contact.
What Actually Converts
A focused practice area, attorney bio that reads like a person not a resume, case results or track record, and a clear first step — free consultation, direct call, intake form. That's what turns a visitor into a retained client.
Already Have a Case Management System?
I connect intake forms directly into Clio, MyCase, PracticePanther, Lawmatics, or any platform with an API. New client inquiries route exactly where they need to go — no copy-paste, no missed contacts in a shared inbox.
My Bar Profile Handles Discovery
Bar directories show you exist. They don't build trust, demonstrate expertise, or explain why someone should call you over the 40 other licensed attorneys who show up on the same results page. Your site does that work.
My Firm Has a Website
The firm site ranks for the firm — not for you. If you make partner elsewhere, go solo, or start your own practice, you lose all of it. A site on your own domain builds your personal brand equity and follows you wherever you practice.
Intake Goes Straight Into Your Pipeline
Every consultation request fires directly into your case management system or intake workflow — no lead sits uncontacted. If your system doesn't have an API, you get a formatted email instantly, every time, with all the information you need to follow up.
Turn Local Searches Into
Retained Cases.
When someone in Las Vegas searches for an attorney at their most urgent moment, your digital presence has seconds to project authority and trust — or they move to the next result.
Practice Area Authority Pages
Dedicated pages for each practice area, structured to compete for high-intent searches and build your firm's local authority.
Case Intake Funnel Design
A structured multi-step intake form that qualifies leads before they reach you — saving your team time and filtering for serious cases.
Trust & Credibility Design
Attorney profiles, case results, and Google reviews displayed and structured to build confidence before a prospect ever picks up the phone. Existing reviews are embedded and showcased — new review acquisition is a separate ongoing effort.
Law Firm Infrastructure
-
Launchpad Build $999
5-page custom website — built around your business
Need more? Larger sites available — custom pricing, no project too large. -
Hosting Free 6 mo
Then $20/mo — cancel anytime
-
Site Care Optional $75/mo
Optional add-on — full site care, SEO & strategy in place of hosting-only
- ✓ Practice Area Authority Pages
- ✓ Case Intake Funnel Design
- ✓ Trust & Credibility Design
- ✓ Local SEO Architecture
- ✓ Four Interactive Legal Tools
*One retained case covers your entire annual investment many times over.
Start My Build Your Clients Are Searching.
Are You Being Found?
When someone in Las Vegas needs an attorney, they no longer flip through directories — they ask Google, ChatGPT or Siri for a recommendation. I build your website so that when those searches happen, your firm is the answer.
Built to rank on Google for the exact searches your ideal clients are making right now.
Structured so ChatGPT and Siri recommend your firm when someone asks for a local attorney.
Your intake funnel works around the clock — capturing serious inquiries even when your office is closed.
Four tools that turn your website into
a client conversion engine.
Most law firm websites are digital brochures. These interactive tools answer the questions every prospect is already asking — before they ever pick up the phone.
Tool 01 · Personal Injury
Case Worth Estimator
Prospects enter their medical bills, lost wages, fault percentage, and injury severity — and instantly see a realistic settlement range. Powered by Nevada's comparative negligence rules and real multiplier logic.
- ✓ Accounts for fault % under comparative negligence
- ✓ Pain & suffering multiplier by injury severity
- ✓ Low and high range with economic damage breakdown
- ✓ Ends with a direct "Schedule a Free Case Review" CTA
The #1 question every PI prospect has is "what is my case worth?" This tool answers it — and turns curiosity into a consultation request.
Tool 02 · Personal Injury
Statute of Limitations Checker
Prospects select their case type and incident date — and instantly see their exact filing deadline, the days remaining, and the controlling Nevada statute. Deadlines under 90 days trigger an urgency alert automatically.
- ✓ Covers 8 case types with NRS citations
- ✓ Exact deadline date + days remaining
- ✓ Color-coded urgency (green / orange / red)
- ✓ Automatic "Act immediately" banner when time is short
Nothing creates urgency like a deadline. This tool gets wavering prospects off the fence and into your intake form.
Tool 03 · Family Law
Child Support Estimator
Both parents' incomes, number of children, and custody percentage feed into Nevada's income-based guidelines — producing an estimated monthly and annual support figure, adjusted for near-equal or 50/50 custody splits.
- ✓ Based on Nevada income percentage guidelines
- ✓ Adjusts for 40%+ and 50/50 custody arrangements
- ✓ Shows monthly and annual totals
- ✓ Works for payor and recipient perspective
Family law prospects are anxious about numbers. Give them a credible estimate and they'll trust your firm before the first call.
Tool 04 · Family Law
Divorce Cost Estimator
Contested or uncontested, children involved, and significant assets (real estate, business, retirement) feed into a realistic cost range and timeline estimate — with an itemized breakdown of what drives costs up.
- ✓ Covers uncontested, contested, and high-conflict
- ✓ Asset add-ons: real estate, business, retirement (QDRO)
- ✓ Low / high cost range + estimated timeline
- ✓ Itemized breakdown of cost drivers
Divorce prospects fear the unknown. A clear cost range positions your firm as the transparent, trustworthy choice before they speak to anyone.
Scorpion, FindLaw, and Martindale
don't build your site.
They rent it to you.
Scorpion charges $1,500–$5,000 a month for a site that lives on their servers, uses their templates, and disappears the day you cancel. FindLaw and Martindale are directory listings — your firm shares a page with every competing attorney they've also signed in your market.
Contracts run 12–24 months. When you leave, you start over from zero — no domain equity, no page history, no search ranking. Every dollar you paid built their platform, not yours.
Your Ranking Belongs to You
A custom site on your own domain means every month of SEO, every page of content, and every backlink compounds in your favor — not a platform you're renting month to month.
One Case Covers the Build
The average retained legal matter is worth $3,000–$15,000. The Launchpad Build is $999 — a single client inquiry that converts pays for the site many times over.
Typical Platform Cost
$1,500–$5,000
per month, forever
Site disappears when you cancel. You own nothing.
Your Site Your Equity
$999 once
+ 6 months hosting free
You own the site permanently.
Year-One Difference
$17k–$59k
saved vs. platform pricing
While keeping ownership of every ranking you build.
Have You Been Thinking About Starting Your Own Firm?
You've got the bar card and the courtroom experience. A custom site is the infrastructure that turns a solo practice into a real firm — ranking in local search from day one instead of waiting years for referrals. This is your opportunity to turn your skills into cash flow.
Start My BuildFrequently Asked Questions
Practice Area Authority Pages rank when potential clients search for a specific type of attorney. Combined with a structured case intake funnel that qualifies prospects before they reach you, the site converts research traffic into retained cases — not just website visits.
Local SEO architecture targeting searches like "Las Vegas personal injury attorney" or "Henderson family law firm," clean fast-loading code that passes Core Web Vitals, trust-building design (awards, testimonials, case results), and structured schema markup signaling your practice areas and location.
A case intake funnel is a structured inquiry form that asks targeted questions before submission — practice area, situation type, and timeline. This filters out mismatched inquiries and ensures the leads that reach you are serious potential clients.
Yes. When your site ranks for the same searches Avvo targets in your market, you capture clients directly — no per-lead fees, no competing profiles shown next to yours, and no algorithm changes that can drop your visibility overnight.
Your current site stays live throughout the build — there's no downtime and nothing is deleted. Once the new site is ready, it launches on your existing domain (or a new one if you prefer). You keep your history, your reviews, and your existing presence. The new build simply replaces what isn't working with infrastructure that does.
A blog post is chronological — it ages, drops off the front page, and its ranking value fades over time. An article page is intent-built: it answers one specific, evergreen search, like "how much does a divorce lawyer cost Las Vegas" or "what to do after a car accident Henderson," and is structured to rank for that exact query indefinitely. It doesn't matter if it was published yesterday or two years ago — if it answers the search, it keeps earning traffic. That's what Site Care actually builds: not a blog you have to keep feeding, but pages built to convert search traffic permanently.
Launchpad Build
$999 /one-time
+ 6 Months Hosting Free
One payment. It's 100% yours — no monthly care required, ever.
- ✓ 5-page custom website — built around your business
Need more? Larger sites available — custom pricing, no project too large. - ✓ Mobile responsive design
- ✓ Contact form with email delivery
- ✓ On-page SEO foundation
- ✓ DNS setup & domain pointing
- ✓ Launch & go-live support
- ✓ Revisions if needed
- ✓ 6 months of hosting — free
Then just $20/mo if you stay — includes DNS, SSL & necessary changes (contact info, hours, small SEO corrections). No contracts, cancel anytime. - ✓ You own the code — forever
Site care is completely optional — not required to keep your site running. Hosting is free for your first 6 months, then just $20/mo, which covers DNS, SSL, and necessary changes like updated contact info, hours, or small SEO corrections. I don't host email myself, but I'll walk you through setting up Google Workspace instead. No contracts, cancel anytime — or I'll hand you the code to take to any server or host you choose.
Monthly Site Care
$75 /mo
One flat rate. No tiers, no upsells — everything your business needs to grow, with a partner who has real skin in the game.
After your site launches, I stay on as your direct line — not a ticket system. You're gaining a partner who's invested in the outcome and shows up every month to prove it.
Everything in Monthly Hosting, plus:
- ✓ Article pages that earn rankings
(not blog posts — there's a difference) - ✓ Monthly strategy call
- ✓ Google Business Profile mentoring
- ✓ Social media strategy — turning followers into traffic on the site you own
When you succeed, I succeed. That's not a tagline — it's the only business model I've ever known how to run.
$75/month flat. No retainers. No hourly billing. No surprise invoices. Start the conversation →
Secure Your Practice Area.
Tell me about your firm and I'll be in touch within 24 hours.
I'm Shawn Absher. When you work with me, you're talking to the person who builds your site, understands where AI search is going, and has a stake in your success. I've built and operated businesses from the ground up for 28 years in Las Vegas — Las Vegas Wedding Chamber Lifetime Achievement Award recipient. No outsourcing, no templates, no handoffs. Every site is written by me.
More About Shawn →